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The Road to a sale on a website?
Robert Sporner Lanz • June 21, 2018
How to get the most out of inventory pages
Having worked in dealerships for many years, I have a unique approach to optimizing dealer websites. I've been in your shoes and understand the inherent obstacles that come from trying to grow business online.
Successful dealerships are acutely aware of the road to a sale. What's interesting is in a lot of cases, this has not been integrated into dealership websites. I find it interesting that we don't think about our websites in the same manner as we do our brick and mortar stores. When we have sales people get into a slump, we always remind them to go back to basics. Yet, a lot of websites forget about this very basic process flow.
We are different because we integrate the road to the sale in every design we do. It's done in a manner that is seamless and intuitive yet thoughtful for your customers. You get rid of the data overload a lot of customers feel when doing research and build trust with them before they walk in the door.
We've found that our pages have very low bounce rates (people stay on the page or go deeper into your site) and very high conversion rates (they take the actions you want them to). What this means to you is simply, the content is easy to digest, your client stays on the page much longer and raises their hand showing you they are interested and ready to go to the next step making the transition from online to instore.
We'd love to have a conversation with you to see how we can activate and engage with clients to create lucrative, memorable and profitable experiences for your store.
RJS Media Consulting, a leading advertising company near Tucson, Arizona, specializes in elevating limousine and black car services through tailored digital marketing strategies. Their comprehensive services include web development, SEO, PPC advertising, content creation, social media marketing, and email campaigns, all designed to enhance your brand's online presence. Leveraging AI-driven insights, they ensure your services reach the right audience at the right time. Clients praise their exceptional customer service and industry expertise, making RJS Media Consulting the go-to local marketing agency for luxury transportation businesses seeking growth and success.
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